Available for work

Hi, I'm Adrian Maguiña.

Product &
Service Designer

Through SIMPOL, I turn ideas into simple, strategic, and user-centered digital products that connect business goals, UX, and technology.

Work With Me View Projects

/about me

From idea to product

I help transform ideas into useful digital experiences by connecting research, design, product ownership, and practical execution.

Roles I can perform in the product ecosystem

I can support digital products from discovery to delivery, connecting research, strategy, design, ownership, and continuous improvement.

Product Designer Service Designer Product Owner UX/UI Designer UX Researcher Front-End Builder SEO & Web Strategist Discovery Facilitator

Product Designer

I research, prototype, and design interfaces that solve real user and business problems.

UX/UI · Research · Prototyping

Service Designer

I connect journeys, touchpoints, channels, and operations to shape better experiences.

Journey · Blueprint · CX

Product Owner

I translate goals into priorities and help teams move from backlog to value delivery.

Strategy · Backlog · Delivery

/process

My Product Creation Cycle

A simple product process to transform ideas into useful digital experiences through research, design, development, and continuous evolution.

0101

Research

I clarify user needs, business goals, pain points, context, competitors, and success metrics before jumping into solutions.

0202

Design

I map flows, define interactions, create wireframes, prototype ideas, and design interfaces that are easy to use.

0303

Develop

I bring ideas closer to reality through front-end logic, technical collaboration, low-code, no-code, and implementation support.

0404

Evolve

I use feedback, analytics, testing, and iteration to improve the product after launch and keep it aligned with real needs.

PD · Product Designer SD · Service Designer PO · Product Owner

/skillset

Tools behind the work

A cross-functional stack that helps me research, design, organize, ship, and evolve products across the product designer, service designer, and product owner roles.

Development Software

HTML5

CSS3

JavaScript

React

Node.js

WordPress

Design Software

Figma

Photoshop

After Effects

Adobe XD

Illustrator

Webflow

Workflow Tools

Filter tools by task.

A practical set of tools for research, design, organization, development, and agile delivery.

Figma

Design and prototypes.

PDSDPO

FigJam

Workshops and mapping.

PDSDPO

Hotjar

Heatmaps and behavior.

PDSD

Maze

Prototype testing.

PDPO

Miro

Discovery boards.

PDSDPO

Notion

Docs and planning.

PDPO

Jira

Backlog and sprints.

PDPO

Confluence

Team documentation.

PDSDPO

VS Code

Front-end editing.

Amplitude

Product analytics.

PDPO

Google Analytics

Traffic insights.

PDPO

Braze

CRM journeys.

SDPO

SEMrush

SEO research.

PDPO

ChatGPT

AI assistance.

PDSDPO

/experience & education

My journey through product and design

A timeline of roles, projects, and learning moments that shaped how I connect product strategy, user experience, and digital execution.

Selected experience

A closer look at each role.

I lead the design and evolution of digital products for Diners Club and Grupo Promerica, integrating user experience, business goals, and product execution.

Lead UX/UI design initiatives for loyalty, engagement, and eCommerce-related products.
Connect discovery, functional definition, roadmap alignment, and product execution.
Collaborate with product, technology, business, and stakeholder teams to improve impact.
Support prioritization and strategic design decisions with a product mindset.

I helped evolve digital channels for one of Ecuador’s main retail companies, contributing to web, eCommerce, UX, SEO, and data-driven optimization initiatives.

Supported product ownership activities for web and eCommerce improvements.
Integrated UX, SEO, and analytics to strengthen organic visibility and conversion.
Worked on omnichannel experience improvements for digital retail products.
Contributed to digital channel growth with a data-informed approach.

I founded Simpol Co. to create digital solutions that combine UX, development, optimization, and business-oriented design.

Designed and developed websites, landing pages, and digital experiences for clients.
Combined UX strategy, interface design, front-end execution, and digital optimization.
Helped transform ideas into functional experiences that support business value.
Managed projects end-to-end from discovery to implementation support.

I led digital strategy initiatives focused on positioning, acquisition, web redesign, SEO/SEM improvements, and user experience optimization.

Executed web redesign and digital improvement initiatives for stronger brand visibility.
Integrated analytics and UX insights to improve digital performance.
Supported SEO/SEM actions to increase acquisition and online presence.
Helped optimize experiences through research, content, and performance analysis.

I participated in the redesign of the brand’s digital identity and supported the optimization of its web platform and multimedia production processes.

Contributed to the modernization of the company’s online presence.
Supported digital design, web content, and multimedia production tasks.
Gained practical experience in communication, visual design, and digital content workflows.
Helped maintain and improve content consistency across digital channels.

Education