Product Designer
I research, prototype, and design interfaces that solve real user and business problems.
UX/UI · Research · Prototyping
Available for work
Hi, I'm Adrian Maguiña.
Product &
Service Designer
Through SIMPOL, I turn ideas into simple, strategic, and user-centered digital products that connect business goals, UX, and technology.
/about me
From idea to product.
I help transform ideas into useful digital experiences by connecting research, design, product ownership, and practical execution.
Roles I can perform in the product ecosystem
I can support digital products from discovery to delivery, connecting research, strategy, design, ownership, and continuous improvement.
Product Designer
Service Designer
Product Owner
UX/UI Designer
UX Researcher
Front-End Builder
SEO & Web Strategist
Discovery Facilitator
Service Designer
I connect journeys, touchpoints, channels, and operations to shape better experiences.
Journey · Blueprint · CXProduct Owner
I translate goals into priorities and help teams move from backlog to value delivery.
Strategy · Backlog · Delivery
/process
My Product Creation Cycle
A simple product process to transform ideas into useful digital experiences through research, design, development, and continuous evolution.
Research
I clarify user needs, business goals, pain points, context, competitors, and success metrics before jumping into solutions.
Design
I map flows, define interactions, create wireframes, prototype ideas, and design interfaces that are easy to use.
Develop
I bring ideas closer to reality through front-end logic, technical collaboration, low-code, no-code, and implementation support.
Evolve
I use feedback, analytics, testing, and iteration to improve the product after launch and keep it aligned with real needs.
PD · Product Designer
SD · Service Designer
PO · Product Owner
/skillset
Tools behind the work.
A cross-functional stack that helps me research, design, organize, ship, and evolve products across the product designer, service designer, and product owner roles.
Development Software
HTML5
CSS3
JavaScript
React
Node.js
WordPress
Design Software
Figma
Photoshop
After Effects
Adobe XD
Illustrator
Webflow
Workflow Tools
Filter tools by task.
A practical set of tools for research, design, organization, development, and agile delivery.
Figma
Design and prototypes.
FigJam
Workshops and mapping.
Hotjar
Heatmaps and behavior.
Maze
Prototype testing.
Miro
Discovery boards.
Notion
Docs and planning.
Jira
Backlog and sprints.
Confluence
Team documentation.
VS Code
Front-end editing.
Amplitude
Product analytics.
Google Analytics
Traffic insights.
Braze
CRM journeys.
SEMrush
SEO research.
ChatGPT
AI assistance.
/experience & education
My journey through product and design.
A timeline of roles, projects, and learning moments that shaped how I connect product strategy, user experience, and digital execution.
I lead the design and evolution of digital products for Diners Club and Grupo Promerica, integrating user experience, business goals, and product execution.
- Lead UX/UI design initiatives for loyalty, engagement, and eCommerce-related products.
- Connect discovery, functional definition, roadmap alignment, and product execution.
- Collaborate with product, technology, business, and stakeholder teams to improve impact.
- Support prioritization and strategic design decisions with a product mindset.
I helped evolve digital channels for one of Ecuador’s main retail companies, contributing to web, eCommerce, UX, SEO, and data-driven optimization initiatives.
- Supported product ownership activities for web and eCommerce improvements.
- Integrated UX, SEO, and analytics to strengthen organic visibility and conversion.
- Worked on omnichannel experience improvements for digital retail products.
- Contributed to digital channel growth with a data-informed approach.
I founded Simpol Co. to create digital solutions that combine UX, development, optimization, and business-oriented design.
- Designed and developed websites, landing pages, and digital experiences for clients.
- Combined UX strategy, interface design, front-end execution, and digital optimization.
- Helped transform ideas into functional experiences that support business value.
- Managed projects end-to-end from discovery to implementation support.
I led digital strategy initiatives focused on positioning, acquisition, web redesign, SEO/SEM improvements, and user experience optimization.
- Executed web redesign and digital improvement initiatives for stronger brand visibility.
- Integrated analytics and UX insights to improve digital performance.
- Supported SEO/SEM actions to increase acquisition and online presence.
- Helped optimize experiences through research, content, and performance analysis.
I participated in the redesign of the brand’s digital identity and supported the optimization of its web platform and multimedia production processes.
- Contributed to the modernization of the company’s online presence.
- Supported digital design, web content, and multimedia production tasks.
- Gained practical experience in communication, visual design, and digital content workflows.
- Helped maintain and improve content consistency across digital channels.
USFQ
Universidad San Francisco de Quito
Bachelor’s degree in Interactive and Multimedia Design.
2017 — 2021
UNIR
Universidad Internacional de La Rioja
Course in Agile Project Management: Design Thinking and Scrum.
Jan 2024 — Mar 2024
UNIR
Universidad Internacional de La Rioja
Oficial Master’s degree in User Centenered Experience Design.
Sep 2024 — Sep 2025
PSPO
Professional Scrum Product Owner
Certification course focused on product ownership, value delivery, and Scrum.
Currently StudyingProjects
Coming soon...